Analysis Kirsi Frames That Sustainability Is Fuzzy And...

INTRODUCTION In this journal article Niinimà ¤ki, Kirsi frames that Sustainability is fuzzy and wide concept and the discussion what to sustain continues, the resources or lifestyle. Furthermore how holistically the sustainability should be approached is under discussion. According to the holistic approach for environmental ethics ecosystems and biosphere as a whole should be considered, not individual’s rights. We also discuss how certain factors like Innovation, , Ethically in production and CSR, Ethical consumption, Future oriented thinking and collaboration with customers and Animal Ethics and Luxury can initiate new business strategies, while consumers are more than ever interested on environmental values. Even though ethical†¦show more content†¦It s ok if you have an existing business plan, but all you need systemic approach and new thinking considering all kinds of factors pertaining to the revenue of the business and ecological contribution to the company and to gain th e trust of stakeholders and the consumers. The implementation of the change should be from the scratch (economic paradigm) for a complete transformation or transition of doing business for sustainability. The factors that should be taken into account before creating a business system: 1) Current Trend and practice 2) Adaptation of new technology 3) Contribution to the society 4) New generation thinking Explanation 1) Current trend and practice: Every business needs a new way of analysis, classification and interpretation of the process in order to offer value not only for both the business and consumers but also the environment through significant decrease in environmental impact. 2) Adaptation of new technology: After considering the requirements of the business the technology should be acquired, In-House or outsourced that depends on cost cutting strategies from B2B or from the interaction of the stakeholder’s decisions. 3) Contribution to the society: Once the business starts to farewell the public will start to expect something in return, which will benefit them as an individual and as a planet. In order to do so we are suppose to make a major contribution towards the welfare of the society and to lend in a hand to make the world